Our Culture is the sum total of our shared beliefs, values and way of doing things - the FSDH way. In the FSDH environment, we are driven by core values that revolve around:

Customer Orientation             High Performance           Learning             Image Building             Collaboration

The FSDH way means:

			Doing things that place a premium on the quality of our service delivery, at all levels, to our customers, through our processes and our people
			Developing and sustaining long term relationships with our customers thereby gaining a good understanding of their business needs and building trust and loyalty.
			Exploring the operating environment for opportunities that will benefit the customer and benefit us, without breaching regulation.
			Asking the questions, ‘Did we get to the customer in good time?’ ‘Did we get it right the first time?
			Developing the right skills and competencies in our people
			Asking the question, ‘Can I do it better today’?
			Treating each other with unreserved respect.
			Recognising that no single individual is a complete repository of all knowledge.
			Communicating openly with each other without fear of reprisal

Our culture clearly articulates the qualities, values and attributes that the FSDH person should have and we are committed to it. This culture is continuously reinforced by our culture wheel, which is displayed on the walls of our offices.

This culture has enabled us in the last fifteen years to stay true to our vision of being the leader in our chosen markets.

FSDH People

Our people are our greatest asset in delivering true value and creating enduring wealth for our stakeholders. Over the years, the competition has tried to replicate our systems and processes yet we have continued to maintain our leadership position.  This is because the FSDH person is professional, research oriented, proactive, analytical and passionate about value addition and by implication different.

It is our belief that employees are the only truly inimitable resource that financial institutions in our business can possess. Whilst our products and services can be emulated, the FSDH person – unique and inimitable – cannot. It is our belief that our members of staff are part of the total product/service we deliver and are our major differentiating factor for the services that we render.

To this extent, FSDH has developed its innate culture and all members of staff are encouraged to conduct themselves in accordance with the main principles of excellent customer service, image building, collaboration, learning and high performance – principles on which the FSDH culture was developed.

In order to ensure that this culture forms part of our daily lives at FSDH, several initiatives were designed and undertaken. One of those initiatives is to single out a member of staff who has more patently exhibited the values we have adopted and to celebrate them as role models. Since 1999 we have celebrated 16 FSDH persons of the year in two categories, senior and junior.